Small Business Performance in 2024

In 2024, small businesses faced a landscape filled with challenges, from integrating AI into various business operations to navigating economic uncertainty. With 86% of business leaders acknowledging economic instability as a significant hurdle, many businesses needed to stay adaptable.

Despite these obstacles, a significant number of small businesses thrived. 68% of owners reported steady cash flow, demonstrating their resilience and ability to adapt in unpredictable market conditions.

Key Insights for 2025

Our survey of small business performance in 2024 revealed that over half of respondents felt the economic climate directly influenced their financing decisions. Experienced entrepreneurs, however, focused on long-term growth, opting to secure financing despite short-term uncertainties.

As we move into 2025, the lessons from 2024 highlight the importance of adaptability and strategic decision-making. Businesses that take a forward-thinking approach will continue to navigate challenges and seize growth opportunities.